Methodology
The REACH Framework™
Research, Engage, Advance, Convert, Hone. The five stages every IntellReach engagement runs through, continuously.
R
Research
E
Engage
A
Advance
C
Convert
H
Hone
The five stages
What each stage means in practice
Research
Define the ICP precisely. Select accounts on fit and signal. Identify decision-makers and influencers. Understand what is happening at each account before writing a word.
Engage
Open the conversation with a message written for the person and the moment, grounded in your own positioning and proof, on the channel most likely to reach them.
Advance
Follow up with structure and restraint. Each touch adds something. Variants are tested so the sequence improves rather than repeats.
Convert
Read every reply. Qualify interest against agreed criteria. Hand qualified conversations to your team with full context, so the first call starts well.
Hone
Review weekly. What landed, what did not, what to change in targeting, messaging and timing. Decisions made together and applied immediately.
Start with a strategy session
Forty-five minutes with an outbound specialist. Bring your closed-won list and last quarter’s outbound. We will tell you which accounts we would target first, what the first sequence would say, and whether we think IntellReach is a fit. If it is not, we will say so.